Articles by Linda
Choosing the Right Charity for Your Company!
Gone are the days when companies gave to the same old reliable charities because “It’s the thing to do,” or “We’ve always supported this cause,” or “They have a great reputation.” Today’s corporate donors are looking for results, but decision makers need to feel passion in their own hearts for the cause or the project. I’ve given lots of advice on how to choose a charity with your head:
- Read it’s 990 forms
- Ask if the charity follows the Donor Bill of Rights and if it has a Code of Ethics
- Make sure the charity is registered in your state if required to do so
- Ask if it has a strategic plan
- Check to see who is on the board.
I still argue that all of these things are important, but, as a decision maker for your company, you also need to choose with your heart.
Getting Ready for a Capital Campaign: Community Readiness
Although your relationships with your current donors are of primary importance during a campaign, there is also a great benefit to having strong awareness of your organization within the community. Considering the external factors will also be important. A capital campaign is the most public type of fundraising your organization will do. While most of the donors to your campaign will be among your loyal supporters, a capital campaign provides you with the optimum opportunity to reach out and create awareness in the entire community. Many organizations have successfully used a campaign to attract new donors to their causes.
Small Development Shop? Stretch Your Staff Resources by Involving Volunteers
You’re in a small development shop, trying to manage grant seeking, coordinate special events, build your major giving program and start a planned giving program, all while maintaining a strong annual fund. So, how do you keep all the balls in the air and show the results your executive director and board are asking for (or maybe demanding!)? You’d love to hire more staff, but your budget does not allow for any staff increases. Wouldn’t it be great to have some “unpaid staff?”
Best Practices for Qualifying Donor Prospects
Who is your ideal donor? Why does it matter? If you put together a set of criteria describing your ideal donor, grantor, or corporate giver, you’ll save a huge amount of time that you might otherwise waste chasing prospects that don’t have the money or the motivation to support you. That’s time you can’t get back. To avoid this level of waste...